CERTIFICATION TRADEMARK
(V-PROVED)
Verifies key actives and consistency
with evidence that can be audited
VISBIO CERTIFICATION
TRADEMARK
V-PROVED
V-PROVED is VISBIO’s certification trademark for products and active ingredients in the health and beauty sector. It is granted based on document review, testing, and auditing under the “certification scope”, enabling brands to communicate factual information transparently, in an auditable manner, and to reduce ambiguity in communication.
The certification is a confirmation “within the certified scope”, and is not a guarantee of outcomes beyond the scope.
The market is highly competitive, but credibility is
measured by “evidence”
As more new products enter the market, formulas and raw materials are becoming increasingly similar. This makes it harder than ever to prove a brand’s “differentiation.” At the same time, product communication is becoming more intensive. If the evidence is unclear, does not match the actual lots being sold, or if stability and packaging compatibility are not properly controlled, it can lead to legal risk, reputational damage, and a loss of consumer confidence.
For this reason, a certification mark serves as a “common standard,” helping brand communication stand on a clear, auditable, and transparent framework—so that the market and consumers can be confident that what is being communicated is backed by “real evidence.”
CERTIFICATION TYPES
V-PROVED ACTIVES
(Active Compounds / individual ingredients)
V-PROVED ACTIVES COSMETICS
Active Compounds for cosmetic products
V-PROVED ACTIVES SUPPLEMENTS
Active Compounds for dietary supplements
V-PROVED PRODUCTS
(Products)
V-PROVED COSMETICS
Cosmetic products
V-PROVED SUPPLEMENTS
Dietary supplement products
CHOOSE CERTIFICATION BY VISBIO
certification scope
From the initial qualification assessment, so you know what is being “certified for which item/at what level”.
and terms of use
Provided together with approval of the use of the certification mark, so that communication is auditable and the mark is used correctly.
continuous oversight
Including verification testing and random inspections to maintain certification standards.
BENEFITS OF CERTIFICATION
(REAL BUSINESS OUTCOMES)
Consumer &
Partner Confidence
Enables transparent communication
and confident claims.
Scientific Rigor
Verifies key actives
and potency/consistency,
with continuous quality control.
Market Credibility
Helps brands “stand out”
with an auditable standard.
Reduced Legal
& Regulatory Risks
Through standardized communication
and proper use of the certification mark.
CERTIFICATION MARK
BEYOND STANDARD
DRIVE?
DRIVE WELLNESS BEYOND STANDARD is VISBIO’s approach to elevating the health and beauty industry from “basic credibility” to an auditable “evidence standard”. It verifies key actives and their potency/consistency, along with ongoing quality control, and provides a framework for correct communication on labels/media—so that brands can communicate transparently and confidently, rather than relying only on “brand claims”.
Transparency across the supply chain
Enables suppliers and brands to disclose traceable information and support documentation that can be audited.
Certified communication that stays within scope
Uses certification marks and supporting statements under defined criteria, reducing the risk of misleading marketing communication.
Consistent long-term quality
Defines standards and monitors quality stability and continuity, supporting sustained confidence.
Competitive advantage through real evidence
Real evidence that can be audited helps decision-making and creates a defensible differentiation.
Application & Eligibility
-
Submit product/active-ingredient documentation such as COA, MSDS, TDS, and a Specification Sheet - Review sources and supporting documents for raw materials, including active ingredients and related manufacturing processes
- Assess the appropriateness of using the VISBIO certification mark and define the “certification scope” to ensure correct usage
4 Steps
of the certification
Laboratory Testing & Bioactive
Compound Analysis
- Conduct scientific testing/analysis within the defined scope to verify key actives and product quality that can be audited
- Evaluate stability (Stability) and safety (Safety) according to the certification scope
Approval & Licensing
- Issue the certification document together with the “certification scope” and terms of use
- Prepare the certification mark licensing agreement (Certification Mark Licensing Agreement) and a manual/guidelines for correct use of the mark
Ongoing Compliance
& Random Inspections
- Conduct periodic audits and quality control system assessments (Quality Control Audit) to maintain certification standards
- Perform random inspections (Random Inspections) to verify long-term consistency of product performance
LABELLING
AND USE OF THE MARK
Displaying the V-PROVED mark on labels or marketing materials is permitted only for products and categories that have been certified, and communications must remain within the scope approved by VISBIO. Use must also be consistent with the applicable laws and regulations for the relevant product category, to ensure communication is correct, transparent, and does not cause misunderstanding.
Quick Rules:
-
Use only for items and categories that have been certified (do not communicate beyond the approved scope). - Use the mark in accordance with the format specified in the guide; do not modify it or use it in a way that could be misleading.
- Before printing or publishing, submit the label/material (including all text and the placement of the mark) to VISBIO for review and approval.
- Any statement accompanying the mark must comply with the laws and regulations applicable to that product category.
- If the formula, product name, or label changes, resubmission for review and re-approval is required.
- Keep approval files and label versions as evidence to support future verification.
VISBIO V-PROVED Certification Mark
Standard Guide
Includes the certification principles, certification scope, the certification process, and the terms of use of the mark.
V-PROVED Labelling Guide
Guidelines for using the mark on labels/media, accompanying statements, do’s and don’ts, and design formats for credibility.
Enhance the credibility of your product with certification that has a clear scope and can be audited. Start by consulting with our team to assess suitability and receive guidance on the certification process, required documents, and related steps.