VISBIO Partners with KronoLife to Raise Thai Longevity Cosmeceutical Standards Through a Guideline and Certification Mark Backed by Scientific Evidence
A Milestone Partnership for Credibility in Anti-Aging Cosmeceuticals
On November 5, 2025, VISBIO Co., Ltd. and KronoLife Co., Ltd. signed a Memorandum of Understanding (MOU) to jointly raise standards for cosmeceutical products focused on anti-aging properties and to create a mechanism that helps businesses communicate the value of their products credibly. A key focus of the partnership is developing a guideline and certification mark for longevity cosmeceutical products (the Longevity Cosmeceutical Guideline and Certification Mark) into a reference that industry can apply in practice.
Why “Longevity” Needs a Clear Common Standard
The terms “longevity” and “anti-aging” are now widely used to communicate product properties, but a key challenge for the industry is to link “efficacy claims” systematically to “scientific evidence.” This partnership therefore aims to create a clear framework that supports the development of products backed by appropriate data, strengthens consumer confidence and enables health and beauty products to increase their value on a foundation of credibility.
Main Goal: Developing a Guideline and a Certification Mark That Work in Practice
The essence of this MOU is the joint effort to “develop, establish and promote” a guideline and certification mark for longevity cosmeceutical products. Its key principle is that certification must be backed by scientific evidence according to criteria jointly defined by both parties, so that communication about product properties is consistent with verifiable data. This gives businesses clear direction for formulation development, test planning and preparing supporting documents for future certification assessment.
KronoLife’s Role: Laying the Foundation for Academic Criteria and Scientific Standards
Within the scope of the partnership, KronoLife’s main role is to co-define the academic criteria and scientific standards for the guideline and certification mark, and to plan and conduct product testing according to the defined criteria for use in assessment and certification, while preparing systematic test reports. The role also covers knowledge exchange and providing experts or speakers to share knowledge about the standards and criteria developed.
VISBIO’s Role: Connecting the Industry Network and Coordinating the Certification Process
VISBIO will play a key role in developing a private-sector network in the health and beauty industry to drive practical, commercial use of the guideline and certification mark. It will also act as the main coordinator between businesses and the academic partner in the certification mark application process, and will plan communication and public relations to build broad awareness and acceptance.
From Concept to Practice: A Systematic Path to Assessment and Certification
The guideline and certification mark under development are designed to be applied in practice at industry level. At their heart are “common criteria” and “supporting evidence,” which will keep assessments consistent, from preparing product information and designing test plans to preparing reports for certification review.
Knowledge Exchange to Strengthen the Entire Industry Ecosystem
Another key pillar of the partnership is supporting the transfer of academic knowledge to industry through knowledge exchange, support from experts or speakers, and dissemination of the standard guideline once developed, so that businesses understand the thinking behind the assessment criteria and can apply it accurately and responsibly to product development, test planning and communicating the value of their products.
A Clear and Transparent Framework for Collaboration
The MOU sets out a clear framework for working together, covering intellectual property, the protection of confidential information, coordination and the public communication of results, so that the collaboration remains transparent, fair and beneficial to all parties.
A 5-Year Commitment to Long-Term Results and Industry-Wide Scale-Up
The partnership under this MOU runs for 5 years, from November 5, 2025 to November 5, 2030. This long-term arrangement reflects a commitment to developing the guideline and certification mark with lasting impact, covering pilot use, communication to build acceptance and expansion into sub-projects that genuinely meet industry needs.
What It Means for Businesses: Less Ambiguity, Greater Clarity on Evidence and Credibility
Once the guideline and certification mark have been systematically developed, businesses will have a clearer frame of reference for developing longevity cosmeceutical products, from framing test questions around their selling points and choosing appropriate test methods to preparing supporting documents and communicating with consumers in responsible, verifiable language. Consumers, in turn, will benefit from a certification mark based on defined criteria and test results, helping them choose products with greater confidence in a highly competitive market.
Businesses Are Invited to Help Advance the Longevity Cosmeceutical Standard
VISBIO is ready to serve as the main coordinator supporting health and beauty businesses that want to prepare for the Longevity Cosmeceutical guideline and certification mark currently under development, including test planning, preparation of supporting data and appropriate scientific communication. If your organization is interested in joining the network or would like information about the guideline and the certification assessment process, please contact the VISBIO team through the channels on our website for advice and an approach aligned with your product goals.