About Our Consumer Satisfaction Testing
VISBIO Co., Ltd. offers consumer satisfaction testing of products with target consumers, covering food products, dietary supplements, cosmetics and oral herbal products. Each test is carried out with 10-100 target consumers.
Consumer satisfaction testing is an observational study that collects data on each sensory attribute relevant to the specific product.
Each test includes study design and data collection from volunteers who have been screened and must be in good health. Relevant factors are recorded comprehensively so that the data reflect the product from the consumer’s perspective, which is highly valuable for developing the formulation, the product format and the overall characteristics of the product. Consumer satisfaction results matter at every stage, from product research and development to marketing, building brand reputation, increasing sales and improving products.
Clinical Research
Clinical research examines both the efficacy and the safety of a product comprehensively, based on actual use of the product by people in a real-world environment. It therefore gives the most realistic and reliable picture of a product’s effectiveness. For a clinical study to be effective, producing data that can genuinely be used and cited, it must be well designed, use an appropriate methodology, control all relevant variables (outcomes and confounding factors), be free from bias, including bias in the study design, and follow a reliable study process based on Good Clinical Practice (GCP).
For every clinical study we conduct, we design the study and define the methodology, the relevant factors, control factors, confounders, clinical outcomes and adverse events, and we design data collection to be specific to, and as well suited as possible to, each product. A credible clinical study that is accepted in the medical academic community must be well designed by people with expertise in medical research. This covers the disease or disorder concerned and how it develops, the pharmacological activity of the active ingredients, their mechanisms of action and possible adverse effects, the pharmacokinetic and pharmacodynamic properties that influence their activity, and their current evidence-based medical uses. It also covers choosing a methodology suited to each product, selecting the primary clinical outcomes for efficacy testing, controlling and correcting for confounding factors, calculating the sample size and choosing statistical analyses suited to the type of data collected, as well as interpreting the results and drawing conclusions, which requires specialist knowledge to assess the analyzed data. All clinical research must follow Good Clinical Practice (GCP), the standard for good conduct in clinical research, and use study designs based on the ethical principles of human research in line with international standards.
Scope and Process of Our Clinical Testing Services
- Advice on the clinical research approach best suited to the product and on making the research data credible
- Study design
- Test method design
- Defining the research methodology
- Selecting appropriate independent, dependent and control variables
- Selecting statistical methods suited to the type of data and the research design
- Acting as principal investigator, with responsibility for overseeing the project
- Preparing documents for research ethics review
- Submitting the study for ethics review and meeting the research ethics committee to answer its questions
- Recruiting and screening volunteer participants
- Designing and preparing data collection forms
- Collecting data
- Monitoring efficacy and safety outcomes
- Managing any adverse reactions
- Providing product information, guidance and advice to participants
- Coordinating the handling of any problems arising from product use
- Compiling, verifying and analyzing data
- Resolving any issues that arise during data analysis
- Medical statistical analysis and accurate interpretation of results
- Summarizing and discussing the study results to deliver research data that are ready for practical use
We also offer in-house training for your staff so they can communicate research findings to consumers accurately and in plain language, making the most of the data obtained from the research.
Consumer Satisfaction Testing
Consumer satisfaction testing is an observational study that collects data on each sensory attribute relevant to the specific product.
Each test includes study design and data collection from volunteers who have been screened and must be in good health. Relevant factors are recorded comprehensively so that the data reflect the product from the consumer’s perspective, which is highly valuable for developing the formulation, the product format and the overall characteristics of the product.
Why Consumer Satisfaction Testing Matters
Consumer satisfaction results matter at every stage, from product research and development to marketing, building brand reputation, increasing sales and improving products.
Consumer feedback is one of the most essential and valuable kinds of information for manufacturers and brand owners. How consumers perceive a product, combined with their direct experience of actually using it, gives a better understanding of consumer and market needs and helps manufacturers and brand owners improve and develop products that match their target customers. Taking the test results, namely the opinions and suggestions of testers from the target consumer group, into account can help increase consumer satisfaction, boost sales, reduce product returns and reach target consumers more precisely.
VISBIO Co., Ltd. has dedicated clinical research specialists and offers several types of consumer satisfaction testing:
Consumer Satisfaction Testing for Food Products
Consumer satisfaction testing for food products collects testers’ satisfaction ratings for specific characteristics of the food, such as its color, appearance, aroma, texture, taste, convenience of consumption or storage, the formula or main ingredients on the nutrition label, packaging, value for money and overall impression of the product, as well as further comments and suggestions.
Consumer Satisfaction Testing for Dietary Supplements
Consumer satisfaction testing for dietary supplements collects testers’ satisfaction ratings for specific characteristics of the supplement, such as its color, appearance, aroma, texture, taste, convenience of consumption or storage, whether the formula or main ingredients on the nutrition label meet consumer needs, how well the product meets its health-promotion purpose, packaging, value for money and overall impression of the product, as well as further comments, suggestions, needs and/or health concerns.
Consumer Satisfaction Testing for Cosmetic Products
Consumer satisfaction testing for cosmetic products collects testers’ satisfaction ratings for specific characteristics of the product, such as its color and fragrance, appearance, texture, absorption into the skin, skin moisture, skin elasticity, skin tone, skin texture, ease of use or storage, the formula or label information, packaging, value for money and overall impression of the product, as well as further comments and suggestions.
Consumer Satisfaction Testing for Oral Herbal Products
Consumer satisfaction testing for oral herbal products collects testers’ satisfaction ratings for specific characteristics of the product, such as its appearance, aroma, color, texture, taste, convenience of consumption or storage, whether the formula or main ingredients on the nutrition label meet consumer needs, how well the product meets its health-promotion purpose, the clinical outcomes of using the herbal product for its labeled indications, packaging, value for money and overall impression of the product, as well as further comments, suggestions, needs and/or other health concerns.